Beyond the Hook

When distributors complain to me about building their business I ask what their system is and generally I get back:

“My mentor told me that all I have to do is Invite, present, and enroll”.

I say

“Ok that in the front end of the system but then what?”

Next I get the

“Oh we plug them into the system. We have this weekly opportunity call and training call as well as an online presentation. Some leaders are actually doing a webinars or hotel meetings.”

I then ask how many of your people are on these calls or events each week and I receive the blank look.

This is when they realize that the system really isn’t a system at all at least one that is not working for them. It is an invitation (the hook) and a presentation which works great if you are an accomplished person at inviting.

Well it is a system; I call it the Catch and Release system. Just like in sport fishing they are catching prospects, holding them up for the picture and then releasing them back into the pond hoping that enough of them survive and stick around.

What is the reality of making this type of system work? Well it works about 5% of the time. We know this because most successful leaders teach this system and the industry has a 95% attrition rate.

So now you want to know why leaders teach their people to do business this way, right?

The answer is this is this is the only way they know and it worked for them 20 years ago and again 10 years ago and it is working for them again now. They learned how to become an expert at "invite and present systems" and became accustomed to only keeping the trophy fish.

If something only works 5% of the time is that really a system?

You have to understand that before the year 2000 it was nearly impossible to do what it took to connect with everyone in your group on a weekly basis so this was the only practical way to do the business. You could not be in all places at all times like you can today. Look at this blog. I can post it now and everyone on my team can read it when it is convenient to them. In fact these systems are still being perfected but we are at a point where they are now practical and widely available.

Today we have entirely new ways to fill in the gaps in that system and connect our people to our leaders 24/7/365. Our new systems make it possible for our younger leaders to catch those older leaders and blow right by them using technology that was not possible when they built these “catch and release” systems.

The really big news is the older leaders don't really understand how to make these systems work so this is creating huge opportunities for new leaders to jump in and capture the 95% that they toss back.

Who is teaching people how to build these new systems?

We do. We already have an entire system in place:

• An online training system which runs for 1 year,
• this blog,
• social networking tools and much more

When used correctly, these tools fill in the empty spaces and provide a number of other ways to introduce prospects and keep them connected. A system is a system when it teaches you how to continue to function after you have gone through your circle of friends and also provides your prospects with several ways to stay connected both online and offline so they have access to the latest training, product information and what is working.

It is no wonder that our company has developed more millionaires then any other company in history. One of the ways we do it is by constantly reinventing ourselves…