It is happening and the adults don’t know or don’t care

There is an underground revolution underway and only a few understand it. The revolution will completely change our society and the exchange of money as we know it and most people are unaware that this change is going on right in front of their nose. They are even unknowingly participating in this revolution.

The revolution is the result of the sharing of information over the Internet. This freedom of speech is completely undermining traditional business models as we know them and I am predicting it will eventually take apart Corporate America… It is not a secret what is going on but it is being kept quiet by the media.

What’s at stake?

• Music – The music industry is in shambles. Not because music is given away for free, like they want you to think, it is because it is now sold over the internet. Musicians are selling more music then ever but the record companies are not getting the profits. This is causing temporary problems for artists as they learn how to capture this new market, but the difference is they can create a song, upload it, promote it, and cash in. Now a “One Hit Wonder” can cash in on a hit single because they don’t need a record company or 10 other hits to make a music album. In the past the record company would pay the musician $1 on each CD album sold, the record company would get the rest, minus the profit added on by the store.
• Movies and TV – The studios and networks are tripping over each other trying to save this dying industry. Movie attendance drops off measurably each year. Even the hottest TV shows have significantly lower viewer ratings each year. The latest trend is to bring back the old hits and television shows in an updated format in an attempt to get the adults back into their seats. The teens have tuned out and are probably not coming back. They can get together anytime and search for entertaining clips online and share them not only with the group anytime together or through an instant messenger service. Better yet they are not tied down in a theater for hours and locked into someone else’s schedule. This new form of entertainment is available 24/7/365.
• Radio – The terrestrial stations are really running scared. With profits down and 20-30 minutes of commercials every hour just to survive people are tuning out and tuning into other mediums like internet and satellite radio.
• Advertising – This is Corporate Americas last ditch effort to fight back. They are even trying to feed us these video advertisements over the internet like anyone wanted them in the first place. My message to the corporate folks is you better save your money and make some changes.
• Huge Corporations – Internet sites and social networks are allowing any mom and pop shop running out of their garage to play on the same field as a multi billion dollar corporation. The Internet levels the playing field because for a few dollars each month your product can be placed right next to any other product in that market. In the past what kept the small guy small was the money required to promote their product through advertising.

We are hearing new stories all the time about a couple of people running a business in their garage cashing out with millions in their pockets because they created and promoted a website. Other stories about companies like Amazon springing up and cashing in as a result of going direct to the consumer and cutting out the overhead of having store fronts and paying out to the retail distribution chain.

What will really keep you up at night is the fact that all of this is now possible without spending a penny in advertising!