Is hard work creating lack luster results?

More and more companies are introducing their products through direct sales and multi-level marketing. Most hit the same markets simply because there is a high demand. Right now the baby boomer market is growing exponentially and so is the number of products claiming to be the perfect fit for that market. From supplements to skincare everyone has the answer to aging. My company has exceptional products in the skincare market and so do at least 15 other reputable direct sales companies. My company has a bottled juice anti-oxidant product and so does about 10 other direct sales companies. Are you beginning to get the message?

Most of the direct sales products are exceptional but by the time you get the words “baby boomer” or anti-aging out of your mouth your prospect is looking for the exit and never tries your product. These words are almost as over used as “Plan B”. I do not wish to discourage action, because action does create results but we all get into this business looking for immediate results and a path to an easier life. Having to kidnap your prospect and force feed your product to them is not what I view as a replacement to the corporate grind.

Bottom line you can not tell the same story as the competition. Approach the same issue with a different color package and another ingredient is not enough to differentiate yourself from the competition. You need to find out what truly makes you different and it is probably not what is actually in the package.

I know you are thinking that there are leaders that are hugely successful and you just have to do what they do. Nice thought, but if you search into their backgrounds you will probably find that they have been doing this or something else like it for years, have a natural talent, or knew the right person that pushed them up quickly. The problem is it would take too long for you to learn how to duplicate the way they present the business. If you are reading this and agreeing with it chances are you do not have the same background or natural talent and you need to find a way to present the business that works for you and keeps 9 out of 10 doors from being slammed in your face.

Even the top leaders who have extensive backgrounds will have issues building in a market with lots of competition. The difference is they have learned how to approach and close so no mater what they are selling they will always have a higher success rate.

The idea is not to have a higher success rate than your piers it is to have a high success rate and low attrition rate. You should not be in search of people who have not yet heard the story, you want a story that almost no one has heard. Remember catch phrases only last as long as the product in the box and then what do you do when all of your competition is telling the same story as you? Back in the beginning just being first was enough, today it is not.

What differentiates you from the competition?

• What do you have that is patented and proprietary
• What is the payout from your compensation plan? How does your compensation plan work to actually provide them the residual income that is often hyped? Show examples that work.
• Show how you will work together with your new prospect to help them build the business.

I just put together a presentation for our team and there were no slides about huge and expanding markets, baby boomers or how we top the competition. This presentation spoke about our differences so there is no competition to compare to. It is a win-win when your competition can’t say – “Oh we have that too” and be honest.