The biggest mistake networkers make is trying to make one contact and close a sale online. It is one thing if someone finds your site, gets excited, and orders, it is a completely different dynamic when you contact a prospect and try to hard sell them on you and your product before they get to know who you are.
We have found the following to be effective ways to find and qualify new prospects online:
- Search - Use the power of the internet to search for people with like interests. Those interests do not have to relate to your business in any way. The search should be based on a conversation starter and not a sales pitch.
- Invite - Invite that person to be a friend, contact, etc. Many sites allow you to invite with a message, which can help you get a better result on your invites. Let them know why or how you found them.
- Connect - Once your prospect accepts your friend request start a conversation
- Qualify - Remain in control of the conversation by asking questions which will result in specific answers. Is this person right for your business and someone you want to work with?
- Follow-up - Keep your contacts close. When you make a contact use the philosophy that: Some will, some won't, but today is just one day. Today may not be the best day for someone to decide to join your company or purchase your product. You never know when the right time will be for this person to take a second look at your business. The biggest mistake in marketing is not following up on past contacts. Each new qualified contact should be treated like an uncut diamond.
Michael Zimmer is the author of the Power of Five System, 5 lessons every Entrepreneur should know about building a Multi-Million Dollar Network.
No comments:
Post a Comment